Pay Per Click (PPC) Agency
Using Google Ads, Microsoft Advertising and Facebook Ads is a great way to quickly send traffic to your website. Google, Microsoft Advertising and Facebook Ads work on a cost per click business model, meaning you set a daily budget and each time your advert is clicked, it deducts money from your daily budget total.
We ensure that we tailor your campaign to your business goals and objectives and will only target keywords. All of our campaigns are developed with conversion tracking, which means calculating return on investment (ROI) is easy.
Whilst SEO is very much seen as a long-term strategy, PPC campaigns on the likes of Google, Bing and other search platforms enable us to help clients achieve goals quickly and in a cost-effective manner.
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What is PPC Advertising?
PPC (pay-per-click) advertising is a marketing model where you host adverts on a search engine or social media platform, then pay directly to that platform (i.e. Google, Microsoft or Facebook) each time that advert is clicked on.
What is the purpose of PPC?
More often than not, the end goal of a PPC campaign is to lead the user (the individual who clicks on the ad) to complete an action. Whether that’s purchasing an item, filling in a contact form or subscribing to a newsletter.
How do advertising services set a cost per click (CPC)?
Search engine advertising services like Google and Microsoft ads use real-time bidding or RTB. This means auctions are held in a private and automated setting utilising real-time data, bidding against competitors targeting those same keywords.
A cost per click is then set based on this auction process, which takes into account your max bid amount, as well as ad quality and competition.
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