Definition of good copy

Effective copywriting helps address two of the most important factors: the customer and the search engine. You need to structure your content so that bots will index, analyse, and rank your site high while also creating content that contributes positively to the user experience.

What makes good copy?

Here are four essential tips to help you write good copy for your website.

1. Headline

An intriguing and eye-catching headline will drive your potential audience to your copy. You need to make it useful, urgent, unique and ultra-specific, the 4 U’s of powerful content. Start by thinking about what problem your content solves, and work that into a strong headline. 

2. Put the reader first

When writing good copy, you have to put your reader first. Put your reader first by offering a solution to their problem.

3. Minimise jargon

Use the words that your audience would use to describe their problems. There is no point in using technical jargon that your target audience would not understand. Think about your target audience, how they converse, and what words they would use. Do not use terminology they wouldn’t use, as it will be harder to relate to your reader.

4. Keyword research

Keyword research will provide insight into what queries your target audience is actively seeking on search engines, such as Google. These insights will help inform your content strategy, which can improve reach due to relevant copy and can result in more traffic to your website.

Reasons why you need good website copy

Your website would be empty without high-quality content. But, what are some other reasons why you need good website copy?

Target audience

In-depth research about your business and target audience will help you write good website copy. This research helps to tailor the content to appeal to the right audience. By carefully tailoring your content, you can appeal to your target audience and increase traffic, which can result in an increase in sales.

Helps you build your brand image

Your copy will reflect your brand, which can significantly impact the buying behaviour of your target audience. High-quality content written for your target audience will provide your business with a reputable and professional brand image, which will appeal to the right audience. 

Relationships

Not only does good website copy help build your brand image, but it will also help you build relationships with your target audience. Your copy will allow you to connect with website visitors, which will help improve the customer experience. You can answer questions, build trust and add to the authenticity of your site and brand with good website copy.

Summary

The list of benefits about the importance of writing good copy for your website is almost endless. Start creating original and carefully crafted content for your website today, and connect with your audience on a whole new level.

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