Busby Finance were looking to boost its client base with a Google Ads campaign led by Eighty Eight Digital. The objective is clear: generate high-quality leads for Busby Finance’s financial services. Eighty Eight Digital will conduct keyword research, create targeted ad campaigns, and leverage audience targeting to reach potential clients. The aim is to maximise Busby Finance’s online visibility and drive qualified traffic, ultimately expanding their customer base and enhancing their online presence.

Through Eighty Eight Digital’s strategic Google Ads campaign, Busby Finance experienced remarkable results in 2022. The campaign generated an impressive average of 235 new inquiries per month, showcasing the effectiveness of the lead generation efforts.

Furthermore, the campaign delivered substantial exposure with 461,000 impressions throughout the year, significantly increasing Busby Finance’s online visibility and brand recognition in the financial services sector.

In terms of conversions, the campaign achieved a total of 2,500 conversions in 2022. These conversions represent successful engagements with potential clients, reflecting the campaign’s ability to drive real and valuable outcomes for Busby Finance.